Web Developer and AI/ML specialist bridging the boardroom and the codebase, with 10+ years in business and a focus on intelligent, practical solutions.
Most people come to AI from one direction: either deep in the technology or deep in the business. I've spent over a decade on the business side, managing operations, building client relationships, leading teams, and making the decisions that keep a company moving. That experience gave me something I now consider my biggest asset: I know what businesses actually need.
Now I'm adding the other half. Currently completing a Post-Graduate Certificate in AI and Machine Learning at Humber Polytechnic, backed by a Software Engineering degree from Zhejiang Normal University and full-stack development experience. My goal is to help businesses bridge the gap between what AI can do and what they actually need it to do, translating complex technology into practical, results-driven solutions.
Containerising applications and deploying environments for both development and production to reduce downtime.
Responsive, user-focused websites built with HTML, CSS, Bootstrap, and beyond.
SEO, social strategy, PPC, and content marketing that drives measurable growth.
FastAPI backends, scikit-learn ML models, Streamlit dashboards, and data pipelines.
Shopify, WooCommerce, product sourcing strategy, and supplier evaluation tools.
Growth strategy, market analysis, and digital transformation advisory for small businesses.
Embedded within a development team at one of China's leading providers of digital government solutions. Contributed across the full stack, building and refining frontend pages in HTML, CSS, and JavaScript with a focus on responsiveness, while supporting backend server-side services and database logic for live web applications. Managed Git workflows daily (branching, merging, conflict resolution) and owned Docker containerisation for dev and production environments, cutting deployment time and reducing downtime.
Served as the operational and technical backbone of a Bahamian clothing brand for over a decade. Took full ownership of the company website, handling updates, security, and performance. Led the sales team from the ground up, setting targets, coaching staff, and shaping strategies that grew revenue and expanded the brand's reach. Built lasting client relationships, drove marketing campaigns, conducted market research, and managed payroll and internal training programs.
Advanced study in artificial intelligence and machine learning, building on a foundation of software engineering and real-world business experience.
Four-year engineering degree covering software development, systems design, algorithms, and full-stack application development.
Completed Google's AI Essentials Specialization covering foundational AI concepts, tools, and practical applications.
An ML-powered supplier-sourcing tool for e-commerce sellers. Search Alibaba/AliExpress suppliers by product, country, and price, ranked by a trained GradientBoostingRegressor that cut prediction error by 37% over the baseline formula. Includes risk scoring, AI sourcing assistant (OpenAI), saved suppliers, and analytics dashboards.
View live demo →Brief description of what you did and the outcome. What problem did you solve?
Brief description of what you did and the outcome. What problem did you solve?
Have a project in mind or just want to say hello? I'd love to hear from you. Fill out the form or reach me directly.
ashleyfernander@gmail.com linkedin.com/in/ashleyfernander Etobicoke, Canada M9V 2L1